Aquatic Sports specializes in premium athletic swimsuits and water sports equipment. Their professional swimsuits are crafted from PBT (polybutylene terephthalate), a textured polyester known for its exceptional durability and long-lasting elasticity. This material offers superior resistance to water, chlorine, salt, fire, and color fading, ensuring that the swimsuits maintain their form and function through rigorous use.
Aquatic Sports faces strong competition from well-established brands like Arena and Speedo. The challenge was to create a distinct identity for Aquatic Sports that differentiates it from these well-known competitors, while also providing a seamless and intuitive online experience for customers.
We developed a modern, dynamic brand that emphasizes the unique benefits of the products, allowing customers to easily explore and find the right gear tailored to their needs, ensuring an engaging and streamlined shopping experience.
The research involved exploring the evolution of Olympic icon systems, analyzing key competitors, and developing a cohesive design system for the website.
______________
The final logo was crafted by merging a lowercase “a” with an Olympic-style symbol, embodying both the brand’s identity and its connection to the world of aquatic sports.
The website features a tool that allows users to input their body measurements for the perfect suit fit. During my design process, I conducted user testing on wireframes to assess how effectively users navigated the search features and to ensure a seamless experience.
Aquatic Sports’ professional suits are designed to beat the competition. Every suit is made from the highest quality swimwear fabric and is resistant to fading, stretching, and the corrosive effects of salt water.
See available swimsuits or filter out the side bar for easier and more specific search.
On product page users can read reviews, swimsuit's characteristics, and choose the swimsuit that will perfectly fit by typing their body measurements in the box.