Purpose Money is a personal finance brand created to help individuals achieve their financial goals with accessible and reliable lending solutions. Rooted in Purpose Financial's expertise, Purpose Money offers a modern approach to money management, focusing on providing affordable, transparent loans tailored to each user's needs. Whether it’s managing unexpected expenses, or consolidating debt, Purpose Money aims to simplify the lending process, making it more efficient, supportive, and personalized. By staying committed to responsible lending practices, Purpose Money empowers users to make informed decisions and build a stable financial future.
In a crowded personal finance market, many lending companies overpromise and underdeliver, making it difficult for users to find trustworthy, affordable loans that cater to their specific needs.
Purpose Money simplifies the lending experience by offering transparent, accessible, and customizable loans, tailored to users' financial situations, helping them achieve their goals while building trust through responsible practices.
The Purpose Money brand builds on the identity of its parent brand, Purpose Financial, while introducing a unique visual flair. The logo features the familiar wavy leaf, symbolizing financial flow and growth. The brand name is split for emphasis, with "Purpose" in a lighter style and "Money" in bold, both set against a rich, dark blue background.
This modern and cohesive design reflects both continuity and innovation, conveying trust, stability, and forward-thinking values.
The development of Purpose Money was rooted in thorough research into the personal finance industry. We explored customer needs, market trends, and competitive offerings, focusing on accessibility and simplicity in financial services. Drawing inspiration from our existing Purpose Financial brand, we aimed to create a cohesive identity that resonates with customers seeking trust and reliability. Feedback from users highlighted the importance of transparency, ease of use, and modern design, which guided the development of Purpose Money's branding and services.
Users begin by entering their email and password, followed by multi-factor authentication (MFA) for added security. They then input their personal details, such as name, address, and SSN, and sign the agreement. Once completed, their account is successfully opened and ready for use.
Users can either open a new account or log in if they already have one. The process involves entering their email and password, followed by a quick SMS verification step to ensure account security and provide a seamless login experience.
Once their card arrives, users can easily activate it through the app by following a few simple steps. After activation, the card is ready for use, ensuring quick access to funds and a smooth user experience.